Privacy Policy

1. Information We Collect

We may collect the following types of information:

1.1 Personal Information

When you make a booking, subscribe to our newsletter, or contact us, we may collect:

• Name and contact details (email address, phone number, postal address)
• Payment information
• Demographic information
• Special requirements (such as dietary restrictions or accessibility needs)
• Communication preferences

1.2 Usage Information

When you browse our website, we automatically collect:

• IP address
• Browser type and version
• Operating system
• Referral source
• Length of visit and pages viewed
• Navigation paths

2. How We Use Your Information

We use your information for the following purposes:

• To provide and manage the services you request
• To process payments and bookings
• To communicate with you about your booking, inquiry, or subscription
• To personalize and improve your experience on our website
• To send you marketing communications (if you have opted in)
• To comply with legal obligations
• To analyze website usage and improve our services

3. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contract fulfillment: When processing is necessary for the performance of a contract with you (e.g., to provide the bike tour you've booked)
• Legitimate interests: When processing is necessary for our legitimate interests, provided those interests don't override your fundamental rights and freedoms
• Legal obligation: When processing is necessary to comply with our legal obligations
• Consent: When you have given us consent to process your data for specific purposes (e.g., to send marketing emails)

4. Cookie Policy

Our website uses cookies to enhance your browsing experience. Please refer to our Cookie Policy for detailed information about the types of cookies we use and how you can control them.

5. Data Sharing and Disclosure

We may share your personal information with:

• Service providers: Third-party vendors who perform services on our behalf (payment processing, website hosting, email delivery, etc.)
• Business partners: Accommodation providers, restaurants, or other partners necessary to fulfill your booking
• Legal authorities: When required by law or to protect our rights

We do not sell your personal information to third parties.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.

For booking information, we typically retain data for 5 years after your last tour with us, to comply with tax and accounting regulations and to handle potential claims or disputes.

For marketing communications, we retain your contact information until you unsubscribe or request deletion.

7. Data Security

We have implemented appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Your Rights

Under the General Data Protection Regulation (GDPR) and other applicable data protection laws, you have certain rights regarding your personal data:

• Right to access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can request that we correct inaccurate or incomplete information.
• Right to erasure: You can request that we delete your personal data in certain circumstances.
• Right to restrict processing: You can request that we restrict the processing of your data in certain circumstances.
• Right to data portability: You can request to receive your data in a structured, commonly used, and machine-readable format.
• Right to object: You can object to our processing of your personal data in certain circumstances.
• Right to withdraw consent: You can withdraw previously given consent to data processing at any time.

To exercise any of these rights, please contact us at [email protected].

9. International Data Transfers

We primarily process and store your data within the European Economic Area (EEA). However, some of our service providers may be based outside the EEA, which means your data may be transferred to countries with different data protection laws.

When we transfer your data outside the EEA, we ensure appropriate safeguards are in place in accordance with GDPR requirements, such as standard contractual clauses approved by the European Commission.

10. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected personal information from a child, please contact us immediately, and we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on our website with a revised "Last Updated" date.

We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or our data practices, please contact us at:

13. Complaints

If you are not satisfied with our response to your privacy concern, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. In Denmark, the supervisory authority is: